The site was outdated and need a new look with some new functionalities. The mockup was provided and the requirement was to create custom WordPress theme that is fast and SEO friendly. It was imperative to decrease the number of used plugins, there were more than 60 active plugins. These plugins were only used partially but they needed to be activated. In order to make the site efficient, some of them need to be made available within the new theme file and more optimized.