Inner Mammal Institute


  • The site was built using Genesis Framework
  • Loretta, the owner of Inner Mammal Institute wanted a site that will provide a lot of information about her work which is an inner mammal theory, so more reading content would be involved
  • Clean up the site’s coding and remove plugins as there are too many of them for the site

Project Scope

  • This project is remaking the site and adding several new functionalities using Genesis Framework and ACF Pro


  • Since this was a site remake and she wanted to keep some content and add new ones, so the best way would be to clone the site and make it a staging site
  • From there, I removed all unused plugins; some of them are not used and some of them could be included within the Genesis theme
  • Some of the site’s content are re-organized to make it easy to adjust which helped speed up the editing process
  • She has few books on Amazon, so I created custom post type for that, so each book has its own landing page and she could put some content there


  • The site is much more organized and she is happy with her new site
  • Cloudways┬áis the hosting provider
  • The site is live at
  • The custom post type for the book is used in many different section throughout the site, see below for the screenshots for one of the book setup in the backend

That one time setup is used in many section throughout the site, see below for some of the placement within the site.

  • During the initial phase of the project, I went through all the site’s requirement and discuss few things with her so I fully understand everything that she needs and she might need in the future. After some brainstorming, I came up with solutions and below is some screenshots of the site’s configuration in the backend to control some of the content in the site

Donny was extremely helpful with all of my questions. This was my first job and I don't know the vocabulary very well so I was very pleased that he understood exactly what I needed and delivered it completely.

Loretta Breuning

I am ready for

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