This is a membership site with thousands of members. The old site had an issue with the login functionality and the old custom theme could not be updated. It was time to migrate to a better theme that is lightweight, well supported and flexible with any kind of customization going forward. All functionalities related to membership and advertisement should be migrated to this new theme.
The new theme based on Hello Elementor was created to mirror the previous layout with some enhancements. Since the new site launched within 2 months, it has experienced 116% increase in traffic, 153% increase in pageviews, 16% increase in session duration and 19% increase in pages viewed per session. This statistic was generously shared by the site’s owner. Thank you Kevin.